Ethos
Ethos
ETHOS
Some items can be sold on the internet; others such as hats, gloves and eyewear rely on fit, proportion, hue & color which cannot be accurately rendered onscreen. Even within the same model, no two tortoise shell patterns are alike.
The fluorescent or halogen lights in an eyewear boutique do not render the subtleties of hues or richness of color the way natural lighting does, and for the most part, that is the light we are seen in. Likewise, a computer composition of eyewear superimposed on your face is not your true image.
The heart of our philosophy:
We believe something as distinctive as eyewear should present your best image, and we've discovered that finding your best image can be a really fun process. This is why we share links to the adjoining state park, ferry and the tantalizing foods available at Smorgasburg (warmerseason every Saturdays), making the task of finding eyewear tangential to you and your family or friends having a great day instead of the other way around.
Come and see what everyone is smiling about. Brooklyn Optics is unlike any eyewear experience you've ever had. We look forward to meeting you---and your alter ego.
The hubbub shown in our videos of people having fun at our eyewear booth makes sense. We don't need high-pressure sales people because your friends are not going to let you walk out with something that doesn't look right. We trust your people to know what works for you.